You're going to buy tape to seal your packages anyway. Why not try custom printed tape? The cost of the customization is a small price to pay in exchange for mass advertisement. Plus, the tape is much more effective at grabbing attention than you might expect.
The average person needs to see an "impression" from a brand 5-7 times before consistently recognizing it. You could put up billboards or buy a few ad spots on TV, but there's no guarantee your customers will see those ads. Additionally, big-budget advertising campaigns are often outside the reach of small businesses.
On the other hand, if you put a logo on your tape, your customers will see it every time they order from you. The people who deliver your boxes will see it too. If you land a marketing deal with an online influencer, all their viewers will see your product and the stylish box it came in. With custom printed tape, getting those 5-7 impressions is a piece of cake.
Branded tape creates a positive feedback loop. Every time your customers receive an order from you, they see your name and logo. This strengthens the association between the product and the company, making them more willing to order from you again.
Custom shipping tape makes your packages look more professional. Sloppy packaging with plain brown packing tape isn't going to impress anyone. Colorfully designed tape with a good seal, by contrast, creates a trustworthy impression. It shows that your company is committed to designing good products and good packages. If you're an online retailer, your in-person interactions with your customers may be limited to their orders. For e-commerce businesses, it's essential to maximize the experience of receiving that order.
Many people find advertisements annoying, and they install online adblockers and fast-forward through TV commercials. Some businesses try to persuade audiences to engage with their ads using shock value or humor, but emotional stimulation isn't effective for everyone.
However, advertising on packages is subtle enough not to irritate your customers. Whether or not they consciously register it as advertising, they can't avoid noticing your custom printed logo. They might even find your unique tape to be charmingly creative.
If you have any questions on any of our products or services, one of our branded packaging advisors is standing by to assist. Want to know more about custom packaging options? Please call us at 020-3482-0056 or contact us via email yongjin@gzyjjd.com